Blue eye makeup has gone from being
a bygone trend from the ’80s to a modern-day mainstay, thanks to a series of beauty hits on the runway this past season, including winged cobalt liner at Kenzo and glittering turquoise lids at Christian Dior. Seeing our favourite celebrities like Taylor Swift, Jennifer Hudson and Eva Mendes work the red carpet in various shades of cerulean and sapphire has shown us just how wearable and versatile it can be.
Here’s how to pull off the look with style at every age.
The key to pulling off blue eye makeup in your 50s and beyond is to keep it simple and sophisticated. Avoid anything that’s too sparkly or matte. Frosty and shimmery colours accentuate the look of fine lines and wrinkles, while powdery matte shades can make lids look dry. As you get older, hormonal fluctuations can cause oilier eyelids. A primer can help prevent shadow and liner from melting off, while waterproof eye makeup is an easy way to ensure that your makeup won’t budge. Pair navy liner with lipstick and blush in soft shades of pink or coral.
If you’ve settled into a comfortable makeup routine in your 40s, mascara is the perfect way to switch things up. If you really want to accentuate your eyes, pair a dark blue mascara with matching liquid eyeliner. A thin cat eye in the same shade as your mascara can make your lashes look longer. Team these subtler looks with a hint of bronzer and nude lipstick that has a caramel undertone.
Women in their 30s should have fun wearing blue eye makeup but be careful it doesn’t overpower their look. Take cues
from Ginnifer Goodwin, who wore smoky eyes with a jolt of electric blue to match her dress at Vanity Fair’s annual Oscar party. “I used a shadow on her inner eyelid that was the same colour as the dress, then I smoked her eye out on top with
a chocolate bronze colour and lined the inside of her eye with black,” says makeup artist Mai Quynh, who has worked with Scarlett Johansson and Reese Witherspoon.
Having completely missed out on the excesses of the Dynasty era (when Joan Collins rocked blue lids with ruby red lips on the
hit ’80s TV show), 20-somethings shouldn’t hesitate to go wild with blue by playing with colour and texture. Modern-day blues worn in interesting shades (think cobalt and aqua) and combinations are a great way to update the ’80s trend.
Anna Sui Protective Lip Gloss in 700, $28; Bourjois Paris Regard Effet Métallisé Metallic Eyeliner in Bleu Clinquant, $17; L’Oréal Paris Luminous Ombré Eyeshadow Quad in Eternal Blue, $15.